Less than 1% of the most popular flavor worldwide comes from an authentic source – the vanilla orchid. The price has fallen recently after a rapid increase in recent years, nonetheless the pressure on the market is constantly high.
Hard times for food companies promoting their products to contain “nothing but natural vanilla”.
It is crucial for producers to ensure that credibility of authenticity of the vanilla they use can be maintained.
Imprint Analytics GmbH as a pioneer in offering independent and analytical authenticity testing for vanilla can support companies to proof their successful effort in purchasing authentic vanilla for their products and is even able to give analytical evidence about the origin of the flavour source (vanilla orchid).
Analytical validation also provides a strong argument in terms of certifications and compliance with given standards.